overview.

Secret Gardens Miami is a breathtaking property located in the Redlands agricultural area of Miami. Its natural ambiance and serene setting make it the perfect location for weddings, events, photoshoots and production. The extensive tropical foliage complemented by flowing waterfalls and ponds are some of the beautiful features that make Secret Gardens Miami one of a kind.

Secret Gardens Miami was looking to refresh its brand to better represent the one-of-a-kind venue and attract new clientele. I was tasked with redesigning the logo and applying the fresh branding to the marketing/welcome package folder and business cards.

objective.

Modernize Secret Gardens Miami's brand appearance across all channels while still portraying the locations' naturally tropical and serene setting.

logo design.

After presenting three options and fonts, the client and other staff decided they want to keep their original font yet update the logo for a more sophisticated feel. I updating the original logo to look more modern while sticking to a timeless design that embodies the serene, elegant setting of Secret Gardens Miami. Our final product incorporates similar foliage that you would find at Secret Gardens Miami with the original typeface that is synonymous with the established brand. The foliage becomes a symbol for the company that can also be shown as a Lettermark in two ways, with the brand’s full name or its initials. The color palette takes from the venue’s natural and serene setting. The revamped logo speaks to the company’s professionalism and elegance amongst a tropical landscape.

additional branding.

before n/volve collective.