vi&vo.
overview.
vi&vo is a new online boutique that showcases carefully curated, chic accessories that complete any look. The brand makes unique finds from Brazil accessible to others.
The boutique will be known for pieces that are superior quality, beautifully designed and simplistic. The brand’s goal is to encourage women to shine through their style -- whether is through jewelry, bikinis, accessories or home decor.
objective.
As a new business, the founder wanted to create a strong brand that represented effortless elegance. I was tasked with brainstorming brand names and developing the brand look.
brand name & mood board.
In the discovery phase, we worked together in pulling a mood board that showcased the brand’s vibe and then explored various names in both Portuguese, Brazil’s native language and in English. Ideas were flying based on the family history, the reason for starting this brand and how the founder’s initial love for style came about.
After a handful of rounds on the names, we landed on Vi&Vo. The “Vi” comes from the word “vida,” which is Portuguese for “life” — something the founder’s native country of Brazil is beaming with. The “Vo” comes from “vó,” which is Portuguese for “grandma.” When speaking with the founder, her grandma came up in our conversations time and time again. She has a special place in her heart, and mine now too, and serves as the inspiration for the founder’s approach to life. Combined together, the brand name signifies the owners love for her Brazilian culture, family and style.
logo.
color palette
Creating a timeless logo was crucial in expressing Vi&Vo’s brand personality. Timeless often means elegant and that is the case in our final product. The sans serif typeface is modern and sophisticated while the color palette is chic, relaxed, natural and effortless. The subtle ampersand becomes a symbol for the company that can also be shown larger in the horizontal logo is synonymous with the established brand. The brand we created speaks to the company’s understated elegance born from the beautiful South American country, Brazil.
alternative logos for various uses & backgrounds
