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Behind-the-scenes brand insights, strategic tips, and inspiration for ambitious entrepreneurs ready to elevate their business.

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Strategic brand and Squarespace website designer creating sophisticated brands that attract premium clients.
Based in West Palm Beach, Florida.
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This month’s design mood: romantic, but make it elevated. Think merlot and cream instead of pink and red. Handwritten notes and pearls instead of hearts everywhere. The kind of Valentine’s energy that feels intentional, not themed. Thes
What got you here won’t get you there. Send this to someone who needs to hear it.
You don’t need to know how to build a website. You need to know what problem it’s solving. Most entrepreneurs stall out on their website in one of two places: 1. They open a blank template and spiral into “What do I even say? Wha
@blossombyBailey had the credentials, the results, the clients. But she wasn’t thrilled to send anyone to her previous website. Because it didn’t match the level of work she was actually doing. That gap between what you’re capable
The entrepreneurs I work with aren’t afraid to be seen. They’re embarrassed by what they have right now. So they’re teaching themselves five different skillsets while running their actual business, staying up until 3am watching tut
My client booked a new client within days of her website going live. From Google. I walked through exactly what made that happen in the slides above, but here’s what I really want you to hear: Your website isn’t just a digital business
When a 45-year Monte-Carlo institution chose Naples, Florida for their first U.S. location, they needed more than a website. They needed a digital home that honored their Riviera heritage while inviting a new audience in. La Salière Naples, a

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