zero zero co.
about the project
consumer goods / cleaning products
minimal, modern and clean
branding & packaging
industry:
personality:
objective:
services
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selecting overall tone, design and color palette that reflect the eco-friendly cleaning product company to reach the target audience.
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I wanted this brand to feel modern and fresh. I chose the font for its sans-serif rounded edges which reminded me of the soft edges found in nature.
I added in the arrows on the O’s to signify the the brands mission— to better the earth through its products. I loved how the linked O’s also represent the connection between nature and our lives.
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I wanted to create product packaging designs, stickers and branded tissue paper that the brand could use for to provide customers who order online.
disclaimer: this project was created for a fictional company based on a brand brief from @thebrandbrief
