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Behind-the-scenes brand insights, strategic tips, and inspiration for ambitious entrepreneurs ready to elevate their business.

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Strategic brand and Squarespace website designer creating sophisticated brands that attract premium clients.
Based in West Palm Beach, Florida.
Flodesk Partner White Badge in Fun Shape

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When a luxury brand gets this right, it’s not just about beautiful design or clever strategy—it’s about creating an experience where clients feel seen at every touchpoint. The website that anticipates their questions before they as
The final look at Aura before she’s yours ✨ This is what happens when luxury brand strategy meets accessible pricing: a semi-custom brand that doesn’t compromise on the details that matter. Cohesive color palettes. Intentional typograph
The details that make it feel expensive ✨ Cohesive color palettes. Intentional typography pairings. Mood that translates across every touchpoint. This is what separates "I made a logo" from "I have a brand." Aura isn't just pre
Meet Aura ✨ Our first semi-custom brand for entrepreneurs cultivating magnetic presence. Earthy. Elevated. Intentional. The kind of brand that makes your ideal clients feel grounded before they even walk through the door. Custom branding energy w
That Pinterest perfect logo you saved last month? It’s already outdated. Here’s the truth: TRENDS FADE. And when you build your brand on what’s popular right now, you’re not creating something powerful… you’re b
This is where most people get overwhelmed: they know their brand isn’t working, but they don’t know where to start. Here’s the secret… before you choose a font, a color palette, or an aesthetic, you need to get crystal clear
After 5 years in business, I finally asked myself the hard question: Does my brand reflect who I’ve become? The answer was no. Here’s the thing about rebranding as a brand designer - the pressure is REAL. If I was going to do this, it

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