The Email Tool That Finally Matches Your Elevated Brand (Without The Headache)
I’ve been using Flodesk for years (and now all of my clients do too). It’s the only email platform I recommend to clients who are tired of their emails looking nothing like the rest of their brand. Keep reading to learn how you can finally create emails that feel as polished as your brand, your website, your Instagram, and your client experience.
The Disconnect That's Costing You
Have you ever felt low-key embarrassed hitting 'send' on an email that looked nothing like your brand? Same.
I see it happen all the time… an entrepreneur spends time, money and energy investing in beautiful branding. They nail their website with the perfect matching look. Their Instagram feed is perfectly curated. They’ve spent years creating the perfect client experience. And then they go to send an email in an overly complex system, it takes hours to update only to have it look like it was designed in 2015.
The disconnect is mind-blowing. And honestly? It undermines all the work you've put into building a premium brand.
I've worked with wellness coaches, small business owners, and creative entrepreneurs who all have this same frustration. They've worked with us to build these incredible brands that communicate luxury, expertise, and intentionality yet their email marketing tool is overly complex and makes them look like they're running a side hustle from their couch.
That's why, when I discovered Flodesk a few years ago, I genuinely felt like I'd found the answer to a problem I didn't even know how to articulate.
And now? It's one of the core tools I set up for clients because it’s the only one I trust that makes it easy to keep branding consistent, send emails without spending hours designing them, set up automations that connect with potential leads while I’m sleeping, and segmenting audiences to personalize emails.
Why I Made The Switch (And Never Looked Back)
Before Flodesk, I was using another popular email platform that shall remain nameless. And look, it worked. Emails went out. People received them. But every single time I opened the builder, I felt like I was fighting the software just to make something that didn't look generic.
I'd spend hours tweaking fonts, adjusting spacing and image placements while trying to get my brand colors to look right. And even then, the final result always felt slightly off. It feels like when you buy something online and it arrives looking just different enough from the photo that you're a little disappointed.
The "aha moment" with Flodesk came the first time I used one of their templates. I opened it, changed a few colors to match my brand palette, updated the fonts easily to match my branding, swapped in my content, and within a matter of minutes it actually looked good. Not "good for an email." Actually, genuinely pretty. The kind of email I'd be excited to receive in my own inbox.
What used to take me an hour now takes maybe fifteen minutes. And more importantly, I actually enjoy the process instead of dreading it.
What Actually Makes Flodesk Different
I know every email platform claims to have "beautiful templates" and be "easy to use." So let me break down what I think genuinely sets Flodesk apart (especially if you care about your brand showing up consistently everywhere).
Design That Doesn't Require a Design Degree
Flodesk was built by people who clearly understand that most small business owners aren't graphic designers but they still want their emails to look like they hired one. The templates alone aren't just functional, they're actually beautiful and modern. The kind of designs you see from major brands with entire marketing departments.
And here's the part that really gets me, they have patented layout technology that lets you create visually stunning emails without sacrificing deliverability. You know that old rule about image-to-text ratios just so that your email doesn’t end up in the Spam folder? Flodesk basically said "nope, we figured out how to make gorgeous emails that actually land in inboxes."
An Interface That Doesn't Make You Want to Throw Your Laptop
The builder is genuinely intuitive. Name an email platform and I’ve probably used it. Flodesk's interface is clean, minimal, and guides you through the process without feeling like you need to attend a webinar first. In fact, I typically teach my clients how to use it in a short 30 minute video.
This matters because the less time you spend fighting with your tools, the more time you have to actually run your business.
Integrations That Actually Save You Time
If you live in Canva (and let's be honest, who doesn't?), Flodesk lets you browse, import, and edit Canva designs directly from the email builder. No more exporting, downloading, uploading, resizing. You can also connect it with Squarespace, Shopify, HoneyBook, and a bunch of other tools. They're also adding ManyChat and ThriveCart integrations soon too, which is exciting for anyone doing DM automation or selling digital products.
The Features I Actually Use
(And Love)
I'm not going to list every single feature because that would be too long and that's what their website is for… but here are the ones that have genuinely made a difference in how I run my business (and how my clients do too):
Workflows for welcome sequences and freebie delivery — Setting up automated email sequences is straightforward, and the visual builder makes it easy to see exactly what happens when someone joins your list.
Full-page forms and link-in-bio pages — You can create gorgeous opt-in pages without needing a website. This is huge for newer entrepreneurs or anyone who wants a dedicated landing page for a specific offer or for growing your email list.
Custom fonts and brand colors — You can upload your actual brand fonts and save your color palette so every email is automatically on-brand.
Countdown timers that don't look cheap — If you run launches or limited-time offers, these are actually beautiful and customizable. No more third-party tools that don’t match your aesthetic.
Resend to unopens — This simple feature can boost your open rates by automatically re-sending to people who didn't open the first time. Set it once, forget it, get more eyes on your content.
Who Is Flodesk Actually Perfect For?
Let me be real: Flodesk isn't trying to be everything for everyone. It's focused on being the best email marketing platform, period. Which means if you need a complex CRM with seventeen different modules, this probably isn't your tool.
But if you're...
A service provider who cares about every client touchpoint
A creative entrepreneur who's embarrassed by how their current emails look
Someone building a premium brand who wants their inbox presence to match
A business owner who doesn't have time to learn complicated software
Anyone who wants to actually enjoy creating their email marketing
...then Flodesk might be exactly what you've been looking for.
Let's Talk About Pricing (Because I Know You're Wondering)
Flodesk recently updated their pricing model and I think it's worth breaking down because it's pretty straightforward (how refreshing!) in a world of confusing software pricing tiers.
They have three main plans:
Lite ($19/month): Unlimited email sends, unlimited forms, and you can have up to 25,000 subscribers. This is perfect if you're just getting started or primarily focused on email marketing.
Pro ($25/month): Everything in Lite, plus unlimited workflows. If you want to set up automated sequences (welcome series, nurture sequences, abandoned cart emails), this is your tier.
Everything ($49/month): All the email features plus unlimited checkouts, sales pages, and e-commerce tools. Great if you're selling digital products or want everything in one place without building an entire website.
The thing I appreciate is that you're not penalized for growing your list. Unlimited email sends means you can actually engage with your audience without watching your bill climb every month.
Pro tip: They also have a free plan if you just want to try it out and see how the builder feels. You can create forms and landing pages without paying anything.
Ready to Try It?
Look, I could keep talking about Flodesk all day (clearly) but the best way to know if it's right for you is to actually try it.
The free plan lets you poke around without committing, and if you decide to upgrade, you can use my partner code to get 25% off your first year.
Use code ‘NVOLVE’ to get 25% off your first year of Flodesk → GET STARTED
If you have questions about how to set it up for your specific business, or you want custom email designs or help integrating it into your overall systems (that's literally what I do), feel free to reach out. I'm always happy to chat about the tools that actually make running a business easier.
Here's to emails that finally match the rest of your brand. ✨
Disclosure: I'm a Flodesk Partner, which means I may earn a commission if you sign up through my link. That said, I only recommend tools I actually use and believe in—and Flodesk is genuinely one of my favorites.
