Rebranding Your Mondays: How to Stop Letting Your Week Run You
I absolutely hate Mondays. So I’m on a mission to completely rebrand them into my favorite day of the week.
That’s where this series started and honestly, that feeling is more common than most business owners like to admit.
For a long time, Mondays looked productive on paper but felt draining in practice. Client meetings first thing. Inbox spirals before coffee. Giving away time, energy, and power before I ever touched my own priorities.
By the end of every week, I had nothing left for creativity, strategy, or my own business.
So I flipped the script. Because if I can rebrand businesses, I can rebrand my Mondays too.
This post breaks down the key takeaways from the first three episodes of Rebranding Your Mondays and how to redesign your week so it actually supports the CEO you’re becoming.
1. Stop Starting Your Week in Reaction Mode
I realized I was giving away all my time, energy, and power to my clients first thing Monday morning.
That one sentence explains why so many weeks feel uphill before they even start.
When your Monday begins with client calls, urgent requests, and reactive work, you’re immediately positioned as the executor not the leader. You’re responding instead of directing.
The first shift was simple but powerful:
No client meetings on Mondays
No discovery calls
No rushing straight into projects
Instead, the first half of Monday is protected:
Mindset
Goals
Business priorities
Planning happens before execution. Leadership happens before delivery.
I ease into the week instead of getting slammed by it.
Your Monday schedule determines whether you’re leading your business or reacting to it.
2. You Can’t Rebrand a Week You Haven’t Unpacked
Before I work with ANY client, I send them a questionnaire. Because you can’t redesign something you haven’t unpacked. The same rule applies to your week.
You can’t just slap a new schedule on a broken Monday and expect it to work. Real change starts with asking better questions: the ones that expose what’s draining you and what actually matters.
Here are the five questions that shaped this rebrand (shared verbatim in Episode 2):
What’s draining me before the week even starts?
How do I actually want Mondays (and the rest of the week) to feel?
If I could only protect three things on my calendar, what stays?
What am I doing for my clients that I’m not doing for myself?
If my Monday had a brand… what would it say about me as a CEO?
My old Monday: “It was giving ‘she’s the assistant, not the CEO.’”
And that disconnect between how you operate and how you want to lead is exactly what keeps business owners stuck in burnout cycles.
3. Protect Creative Energy First, Everything Else Fits Around It
Stop protecting client time on Monday. Protect YOUR time instead. This is where the rebrand became operational.
Instead of building the day around clients, the structure flipped:
Start with how Monday should feel
Remove energy drains
Design the day to protect creativity first
Anything that doesn’t generate energy shouldn’t be at the start of your week.
Here’s the exact breakdown that came out of that process:
Morning: CEO Time
Strategy, marketing, content, and business-building.
No client calls. No inbox spiral.
Midday: Alignment & Admin
Email, urgent items, team meetings, planning.
End of Day: Lighter Client Work
Admin, follow-ups, loose ends—tasks that don’t require peak creative energy.
See the pattern? Creative energy gets the morning. Everything else fits around it.
And the result?
My clients get better work when I start the week leading my business, not reacting to theirs. Monday sets the tone for everything else.
Rebranding your Monday isn’t about working less, it’s about structuring your week so your best energy goes where it matters most.
This Isn’t About Mondays, It’s About Leadership.
Rebranding Your Mondays isn’t a productivity hack. It’s a leadership decision.
It’s choosing to stop building your week around everyone else’s priorities and start designing it around the business you’re actually trying to grow.
Mondays don’t need more motivation. They need better structure.
And just like your brand, your week should reflect who you are now not who you had to be to survive.
Ready to rebrand more than your Mondays?
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