This brand design was created for Tiffany, a talented dimensional hair color specialist who recently opened her own salon suite. The focus was on elevating her brand, The Rising Mane, and incorporating the meaningful story behind her business name, which is connected to her rising zodiac sign, Leo.

The goal was to create a luxurious, minimalist, and radiant brand that emanates strong feminine energy, reflecting the exceptional experience clients have when visiting Tiffany. The font selection was intentional, with a balance of contrast and refinement. The slight tilt of certain letters, such as "i" and "m," added visual interest while maintaining elegance.

The brand's core values of building relationships and providing personalized experiences were represented through the tilted "i," emphasizing the individual attention given to clients during their time in Tiffany's chair. The tilted "m" evoked movement, reminiscent of hair and a lion's mane.

A custom line art illustration, created by the author, depicted a female figure looking up with a flowing mane, symbolizing the "rising" element of the brand name. The design subtly incorporated the Leo aspect by drawing inspiration from a lion image.

In addition to the brand identity, the author designed a tonal, minimalistic business card for Tiffany to share with clients and other businesses. Social media templates for Instagram Stories were also created, aligning with Tiffany's brand colors, fonts, and overall aesthetic. These templates, designed using Canva, provided practical tools for the salon to use on a weekly basis.